Streetcar marketing communication and Marketing mix Case Study

Streetcar selling communication and Marketing mix - Case Study ExampleThe strategy used by the tram company is genuinely exceptional as it also works in a way to exert the environment. The advocates for a greener environment have affirmed that indeed there is no need to have more cars on the road and having a moving in that offers car sharing and car rental services is very effective way of ensuring that the emissions atomic number 18 reduced. The elements that argon involved in the tradeing of any company are not conclusive since there are a variety of them.Insight to the buyer behaviour and their end making process is entrenched in the core trade concepts. Currently, marketers have been able to develop theories and bear them scientific all(prenominal)y to explain the stable rules that apply to the merchandise sectors and business communication. The major concern is addressing the observable features that are similar among all or most consumers and try to understand t hem vividly. It is very difficult for maven to interpret that marketing has a theory and that it is justifiable on the basis that it is logic and consistent.In the modern market regimen, the core concepts entangle the market strategy, eCommunication and eCommerce. Different methods of communication are involved by different companies to market themselves as this is the first process that will initiate the eagerness in customers to buy. When customers become aware of a certain product, it evokes a curiosity. Streetcar has established good strategy that incorporates eCommerce and eCommunication. These concepts are important in marketing because the strategy for marketing will enable a company to come up with a emend marketing plan which is cost effective and successful. The understanding of human behaviour can enable streetcar to meet their marketing objectives which can be evaluated by certain aspects that are practical and measurable for caseful the amount of sales, the profit s, the market share and the ROI- return of investment. Objectives and StrategiesThe main objective of implementing communication strategies in a business is to increase the sales of the business and as a result increase its profits. The success of the marketing strategy will depend on the appropriate coordination and implementation of all the elements of a marketing mix which include pricing, promotions, place and the product. Business success is achieved by the realization of the business objective. The communication style in marketing is to give answers to the following questions about customers who How When Where And why do they buy The streetcar company has integrated all the answers to the above questions and has established a strong customer base in the UK (Pelsmacker et al 2007). Evaluation of the market, falsify systems and use of direct communication allows interactive exchange of information and effective marketing of the products offered (Fill 2006). Streetcar is one of the biggest car sharing and car rental clubs in the United Kingdom and it was established in 2004. The customers are mainly the people who do not have personal cars and those who dont use their cars regularly. Currently, the clubs has everywhere 40,000 members all over the country and it is operating in seven cities with seven